New Brand Name Electrification of the Chemical Industry: VoltaChem
21-09-2015
The 'Electrification of the Chemical Industry' program needed to get a recognizable and appealing brand name. After careful consideration we are proud to present the new brand name: VoltaChem! The name VoltaChem is built from two parts. ‘Volta’ is based on Alessandro Volta (1745-1827).
He was an Italian physicist and chemist best known as the inventor of the electrical battery and the discoverer of methane. With this inventions he proved that electricity could be generated also chemically. ‘Chem’ denotes chemistry and indicates that the focus of the program is on chemistry. The new, iconic logo nicely connects sustainable energy to chemistry, just like the name VoltaChem implies.
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